The 6th China Digital Publishing Innovation Forum was held in Beijing
Published on: 2023-04-24 | Updated On: 2023-04-24As one of the key activities of the 12th China Digital Publishing Expo, this forum, with the theme of "exploring new formats of digital publishing and promoting deep integration of publishing development", invited government leaders, experts and scholars in the fields of digital economy and metaverse to jointly explore the innovation of digital publishing industry in talent innovation, scenario innovation, production innovation, consumption innovation, investment innovation Opportunities and challenges faced in areas such as policy innovation and technological innovation.
Wang Liming, Vice Chairman and Secretary General of the China Publishing Association, delivered a speech on behalf of the organizers. He stated that around the important deployment made by the 20th National Congress of the Communist Party of China to accelerate the development of the digital economy and implement the national cultural digitization strategy, facing the new ecology of digital publishing and its more prominent new advantages, it is worth exploring how publishing units and digital publishing enterprises can adapt to the new situation and propose new measures. The current digital technology has caused significant changes in the world publishing industry. We hope that the industry will carefully study the historical experience of publishing prosperity and development, and pay attention to the new trends and trends of domestic and international digital technology.
In the special report link, Wang Biao, the director of the Digital Publishing Institute of the China Press and Publication Research Institute, made the theme report of Digital Publishing: Ten Years of Brilliance, Unlimited Prospects. He discussed the ideology of digital publishing, the integrated development trend of publishing industry, the scale of digital publishing industry, the digital public cultural service system, the innovative application level of digital publishing technology, digital rights management protection, the digital publishing industry standard system We have provided a detailed explanation of the future development direction of digital publishing from the perspectives of building a talent team for digital publishing.
Wang Shiyu, a senior investment banker in China and the author of "Digital Economy Driven Globalization", took "Digital transformation of the Publishing Industry in the Context of Digital Economy" as the theme, deeply analyzed the institutional dilemma that constrains the publishing industry, and put forward a new view that the new mode of industrial digitalization based on digital intelligence will become an important direction for the publishing industry to achieve breakthrough development.
Yang Xilun, President of Beijing Guoxin Brand Evaluation Science Research Institute, introduced the enormous potential of the new form of digital population group born under the background of the metaverse and its important impact on the digital publishing industry, with the theme of "metaverse population".
Su Tong, Vice President of the Digital Economy Branch of the China Communications Industry Association, proposed using the concept of "digital copyright" to analyze the impact of artificial intelligence technologies such as ChatGPT on the traditional digital publishing industry in the field of content creation, with the theme of "tradable digital content is the axis of the metaverse industry", He also shared on-site the demonstration project of the "2049 Digital Creativity Dacheng Smart Platform" at the Beijing National Digital Base and the digital publishing and dissemination plan of the Chinese Civilization Axis Metaverse.
The picture shows the dialogue scene of the Metaverse Salon
At the dialogue session of "Meta Universe Creator Salon" of this forum, Xiong Yan, the author of "Meta Universe and carbon neutrality", Zhao Guodong, the author of the first book of "Meta Universe" in Chinese, Gao Zelong, the author of "Meta Universe 2086", Li Junyi, the author of "Meta Universe Education", and many other meta universe book authors were invited, together with Qiao Weibing, the president of the Chinese Translation Publishing House, to focus on the enlightenment and promotion of digital publishing on the development of the meta universe industry, And engage in in-depth dialogue on topics such as the integration of metaverse digital creator economy and related industries. The four creators interpreted the new ideas and methods of innovative development in the metaverse and digital publishing industry from different industry perspectives, allowing online and offline representatives to feel the importance of the "creator economy" for digital publishing and the metaverse industry.
The picture shows Li Lin, Deputy Editor in Chief of Thread Binding Bookstore
The picture shows Zhang Zhen, President of Beijing Netladder Technology Development Co., Ltd
Forum afternoon host Liu Lixia, Deputy Secretary General of China Publishing Association
In the afternoon forum, guests from digital publishing front-line and Internet technology innovation enterprises, including Pi Jun, secretary of the Party Committee and president of China Youth Publishing House, Zhang Ze, deputy editor in chief of Higher Education Press, Li Lin, deputy editor in chief of Thread bound Books, Zhang Zhen, president of Beijing Netladder Technology Development Co., Ltd., Gao Guolian, general manager of digital publishing product department of Beijing Founder Electronics Co., Ltd, From multiple perspectives, including young talents in the digital publishing and metaverse industries, the integration and application of metaverse technology with cultural industries, digital publishing and cultural city IP, metaverse and education, and digital technology promoting integrated publishing, we shared how the digital publishing industry can establish a new model of integrated development with related industries.
This forum was held in the form of "online+offline", with over a hundred guests representing the leaders of the digital publishing industry management department, industry experts, as well as the main leaders of relevant digital publishing units, internet technology innovation enterprises, and related industries' digital publishing departments from across the country. At the meeting, 28 innovative cases of digital publishing were also released.