Digital Communication Group creates a "exclusive fusion code" for book ordering events, becoming the first highlight of the exhibition
Published on: 2023-04-24 | Updated On: 2023-04-24
Tiktok sweep, "Yunyou" book order meeting
Offline and online linkage, working together to create a new fusion event
With the continuous deepening of media integration, the Beijing Book Ordering Fair has gradually achieved comprehensive linkage between offline and online. For the first time, this order fair has launched integrated media interaction and dissemination forms such as the "President's Recommendation" live broadcast room and the "Everyone's Praised Short Video" activity. In the exhibition planning stage, Digital Communication Group took the lead in proposing the concept of "exclusive integration code" based on its own technological advantages, providing a richer participation experience and higher quality services for the online and offline readers of the order fair. After the proposal was proposed, it quickly received positive response and support from the organizing committee. Subsequently, through online video conference communication, demonstration, and evaluation, the organizing committee immediately approved the "Exclusive Fusion Code" planning plan.
With the "fusion code" in hand, it is easy and efficient to achieve exhibition "cloud travel"
Just as the two sides finalized the planning plan, there were less than ten days left until the opening of the 35th Book Ordering Conference. On the one hand, the data transmission team collaborates with the organizing committee to collect booth and event information from hundreds of exhibitors; On the other hand, relying on its own technological advantages, we intensified our design, backend construction, and online testing work, and ultimately completed the creation of the "fusion code" as scheduled before the exhibition opened.
The successful launch of the "Fusion Code" mainly achieves integration, innovation, and upgrading of the order meeting from two aspects: firstly, uploading the live broadcast of the official account of the order meeting, providing online "cloud gaming" services for viewers who cannot be present in person, and increasing the popularity of the event outside the venue; Secondly, on-site exhibitors and visitors can scan the "fusion code" to obtain a list of activities and booth information maps with one click, in order to more conveniently and efficiently reach their desired booth.
After the completion of the construction, the "Fusion Code" will meet with everyone in the form of posters, flip flops, and other forms at key locations such as the exhibition entrance and service desk of this book ordering fair. It will also appear on official and media platforms online. As long as you open the mobile phone Tiktok to easily scan, you can enter the special page of the exhibition, and grasp all the highlights of the order meeting at once.
Become Tiktok's "unique publishing service provider", and continue to empower traditional publishing
Behind a simple smart code, it contains a vast amount of content resources and application services. Since its establishment in 2014, Digital Communication Group has always focused on innovation in integrated solutions, customizing digital content for traditional books through its core product, the RAYS cloud platform, and producing over 400000 integrated publications (modern paper books). In October 2022, Digital Transmission Group officially established strategic cooperation with Tiktok Platform, becoming Tiktok's "unique service provider for publishing categories", with the exclusive right to create "Tiktok aggregation code" and "create exclusive brand page" for publishing categories. The "multi-functional H5 aggregation page" presented after scanning the code can realize personalized customization of functional modules, such as official number live broadcast room, live activities, recommended books, short video works, and popular products, Thus, it can deeply empower the online display of activities, user behavior interaction, user data precipitation, product promotion, publication value-added, and create a new height of integrated publishing.
Next, let's schedule the 35th Beijing Book Ordering Conference together. Digital Communication Group looks forward to meeting you on the innovative path of publishing integration!